The American Advertising Federation is excited to announce that Lee Beauchamp, President of AAF-UNI and Interactive Digital Studies major at UNI with an Art and Marketing minor has been selected as part of the 2026 Most Promising Students program.
“I am honored and thrilled to be a part of this year’s Most Promising Students Program. I am looking forward to the amazing opportunity to travel to New York City and connect with top advertising professionals in one of the most iconic cities in the world.”
– Lee Beauchamp
The Most Promising Students Program began in 1997 and serves as part of the AAF’s mission to ensure that the advertising industry is led by a wide variety of informed perspectives, cultural influences and diverse backgrounds.
The Most Promising Students Program is open to undergraduate, senior standing, AAF members. The application process contains an application, essays, recommendation letters, as well as multiple interview rounds. This year, only twenty five students across the country were chosen to be a part of the program.
“Lee is an exemplary student who has distinguished themselves by serving as Associate Creative Director on last year’s successful NSAC team, Creative Director on this year’s NSAC team, and as our AAF chapter President this year. The MPS Program is the perfect opportunity for them to grow as a professional as they begin to plan their post-graduate career in advertising.”
– M. Wilson, AAF Faculty Advisor at UNI
Upon selection, students are paired with a mentor, as well as invited to participate in a week-long experience designed to connect them with leaders across advertising, media, and marketing. The program begins with industry immersions, where students visit top agencies, brands, and media companies to gain firsthand exposure to their inner workings of the industry through workshops, tours, and conversations with professionals. This program takes place annually, with the week-long experience taking place February 24-27 in New York City.
“To be selected for the AAF’s Most Promising Students program is a tremendous honor. The driving force behind this program is to ensure diverse voices and perspectives become part of the advertising industry. Until the creative process and team for every agency, company and brand reflects the intended target audience, our work isn’t done. This year’s class of 25 students from across the country will move us one step closer to the goal”
– AAF Executive Vice President Dawn Reeves
To learn more about the American Advertising Federation or the Most Promising Students program, visit our site or contact Dawn Reeves, Executive Vice President of Member Services and Programs.
ABOUT THE AAF
The AAF’s Board of Directors guides and oversees the Federation’s signature events and initiatives, including the Advertising Hall of Fame, Advertising Hall of Achievement, American Advertising Awards, Advertising Day on the Hill, Most Promising Students Program, HBCUs for Advertising, National Student Advertising Competition (NSAC), and Student Advertising Career Conference—all serving the Federation’s 35,000+ professional members nationwide, 4,000+ students and educators, and more than 65+ corporate members spanning media and tech companies, advertisers and agencies. Established in 1905, the American Advertising Federation (AAF), acts as “The Unifying Voice for Advertising.” Learn more at aaf.org.
