It’s official: The 2024 NSAC client has been announced by AAF! Tide, the highest-selling detergent brand in the world, will be the sponsor of the 2024 National Student Advertising Competition (NSAC). 
The UNI chapter of AAF first participated in NSAC in 2012. This year will be our 13th year of competition. Last year’s team took 3rd place in the very competitive District 9 and won the Best Presenter honor. With four returning veterans from last year’s team – we are hoping to do even better this year!
About Tide
Tide is the highest-selling detergent brand in the world, with an estimated 14.3% global marketshare. Manufactured by Proctor & Gamble, it was introduced in 1946 and recognized by the American Chemical Society as the first heavy-duty synthetic detergent.
About NSAC
The National Student Advertising Competition (NSAC) is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. NSAC started in 1973 and clients have included global brands such as Indeed, Meta/Oculus, Tinder, Adobe, Snapple, Coca-Cola, Toyota, Bank of America, Pizza Hut, Burger King, State Farm, and Nissan. More information about NSAC